I love this blow dryer. I have told family and friends about it who have told family and friends about it. it dries your hair faster than normal blow dryers and my hair has been more healthy looking since I have started using it. I have no more fly aways (the broken pieces of hair that stick out) like I did with my other hair dryers. I take it with me even when I am only going away for a day. I also love where they put the control buttons. with my old dryer I use to accidently shut off my dryer all the time when drying my hair, with this one I never have that problem since they are recessed and I don't hit the controls unless it is intentional.