To do so, you'll be introduced to 31 crucial, proven marketing and demand generation strategies that can help you make sure that you have your marketing plans under control, so you can get the strongest possible marketing results, even with a minimal marketing budget.

This includes:

Marketing through Organizations... so you can cut through the clutter and attract the best possible marketing contacts (Part 1, Track 8)

Marketing with Direct Mail... so you can avoid wasting time and money on ultra-common rookie mistakes (Part 1, Track 9)

Joint Venture Marketing... so you can align yourself with the movers and shakers who can connect you up almost immediately with great potential clients (Part 2, Track 10b)

Marketing Best Practices (as opposed to Bad Practices)... so you know what's worked for other consulting firms, VARs, integrators, and solution providers just like you (Part 2, Track 11)

Budgeting for Your Marketing Campaigns... so you make sure you have sufficient capital to execute on your marketing plans (Part 2, Track 12)

Comparing Marketing Methods... so you can make more informed decisions, as opposed to relying on old-wives tales or throwing darts at the board (Part 2, Track 13)

Lead Conversions... so you can turn your leads and prospects into steady, high-paying clients (Part 2, Track 14)

Differentiation... so you can stand out from your competitors in your local market (Part 2, Track 15)

Finding Your Niche... so you can more easily attract clients, command premium hourly billing rates, and close sales with much less effort (Part 2, Track 16)

Planning Your Marketing Strategy... so you can work as efficiently as possible even with a very limited marketing budget (Part 2, Track 17)

Plus to help you understand how marketing and demand generation fits into the big-picture sales process, you'll also learn the 7 Secrets to Getting More Steady, High-Paying Clients so you know step-by-step EXACTLY what to do during the sales cycle

And much, much more!

Total Duration: approx 100 minutes (1 hour 40 minutes)

Disc 1 of 2 (approx 60 minutes)

TRACKS/RUNTIME:

===============

The Big Picture (4:56)

Targeted Leads (9:02)

Qualification/Sales (6:49)

Projects Small and Large (4:10)

Your Virtual IT Team (5:33)

Retainers Done Right (3:00)

Bonus Strategy (4:47)

Organizations (13:13)

Direct Mail (9:14)

Disc 2 Of 2 (Approx 40 Minutes)

TRACKS/RUNTIME:

===============

Joint Ventures (1:00)

Best Practices (vs. Bad Practices) (4:26)

Budgeting (16:13)

Comparing Methods (3:06)

Lead Conversion (4:03)

Differentiation (2:48)

Finding Your Niche (3:14)

Planning Your Marketing Strategy (6:24)

Recap/Call to Action (2:38)

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